The pilot operation has surpassed expectations

The companies Schlecker a.s., Tesco Stores ČR a.s. and their customers, the consumers of the sent SMS messages, participated in the pilot operation. The pilot project was launched at the selected locations in Prague and Central Bohemia Region. The results of using the beevendo product showed that leading a marketing campaign in the manner based on the Location-Based Services principle is very effective. The pilot operation was very successful from the perspective of the partners who participated in the operation. The marketing campaigns attracted in average every seventh customer and in case of the campaign for drugstore goods, every fifth addresses customer was motivated to purchase.