Mobile advertising more than 50% succesfull than TV
11.1.2011
At communicating brand awareness mobile phones are 50% more succesfull than TV*, which is considered as the best branding tool.
SMS contents only 160 characters of single colour and font and it is exact opposite of rich TV and its picture and sound percepts. When a campaign is well planned, mobile devices do not lose the advantage of high impact (target audience´s effective reach is near to 100%), coverage and quick response in comparison to TV.
The biggest advantage of course consists in one-to-one relationship with users who do not get their mobile devices away. From effectiveness and total advertising costs point of view a location-based SMS campaign is the winner. You just do not impulsive purchase according to spot seen at home. As a marketing and sales promotion is cheap SMS simply priceless.
*Zdroj: Enpocket
SMS contents only 160 characters of single colour and font and it is exact opposite of rich TV and its picture and sound percepts. When a campaign is well planned, mobile devices do not lose the advantage of high impact (target audience´s effective reach is near to 100%), coverage and quick response in comparison to TV.
The biggest advantage of course consists in one-to-one relationship with users who do not get their mobile devices away. From effectiveness and total advertising costs point of view a location-based SMS campaign is the winner. You just do not impulsive purchase according to spot seen at home. As a marketing and sales promotion is cheap SMS simply priceless.
*Zdroj: Enpocket
beevendo at a glance
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1
Precise determined locations
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2
Effective reach of target audiences
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3
Boost brand awareness
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4
Strong sales promotion
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5
Cost effectiveness - Pay Per Message
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6
Conversion rates measurement
Nobody from us really expected that each fifth approached customer would come. 
Petr Doležal
Director of Schlecker a.s.
