Mobile advertising is continuing to grow through location based services
14.12.2010
Brands that are keen to remain competitive in the growing mobile commerce space into the future will need to exploit location or profile-based information in order to both acquire and retain customers. Till the end of 2013, 12.5% of all ecommerce transactions will be undertaken from mobile devices and context-aware data based on location or personal user profiles will be used to validate 90% of these transactions.
According to Gartner, by the end of 2013, 12.5% of all ecommerce transactions will be undertaken from mobile devices and context-aware data based on location or personal user profiles will be used to validate 90% of transactions.
Enterprises that want to remain competitive in electronic commerce over the next five years should begin exploring context-aware applications by year-end 2011 for customer acquisition and retention activities afforded by personalised and customised marketing and advertising information.
Gartner predicts that the LBS user base will grow globally from 96 million in 2009 to more than 526 million in 2012. Geolocation will go up because of its perceived high user value and its influence on user loyalty. Its high user value is the result of its ability to meet a range of needs, ranging from productivity and goal fulfillment to social networking and entertainment.
The ultimate purpose of mobile search is to drive sales and marketing opportunities on the mobile phone. To achieve this, the industry first needs to improve the user experience of mobile search so that people will come back again and then it will have high impact on technology innovation and industry revenue. Consumers will stay loyal to some search services, but instead of sticking to one or two search providers on the Internet, Gartner expects loyalty on the mobile phone to be shared between a few search providers that have unique technologies for mobile search.
Mobile advertising in all regions is continuing to grow through the economic downturn, driven by interest from advertisers in this new opportunity and by the increased use of smartphones and the wireless Internet. Total spending on mobile advertising in 2008 was $530.2 million, which Gartner expects to will grow to $7.5 billion in 2012.
Mobile advertising makes the top 10 list because it will be an important way to monetize content on the mobile Internet, offering free applications and services to end users. The mobile channel will be used as part of larger advertising campaigns in usual mediatypes.
Source: Gartner
According to Gartner, by the end of 2013, 12.5% of all ecommerce transactions will be undertaken from mobile devices and context-aware data based on location or personal user profiles will be used to validate 90% of transactions.
Enterprises that want to remain competitive in electronic commerce over the next five years should begin exploring context-aware applications by year-end 2011 for customer acquisition and retention activities afforded by personalised and customised marketing and advertising information.
Gartner predicts that the LBS user base will grow globally from 96 million in 2009 to more than 526 million in 2012. Geolocation will go up because of its perceived high user value and its influence on user loyalty. Its high user value is the result of its ability to meet a range of needs, ranging from productivity and goal fulfillment to social networking and entertainment.
The ultimate purpose of mobile search is to drive sales and marketing opportunities on the mobile phone. To achieve this, the industry first needs to improve the user experience of mobile search so that people will come back again and then it will have high impact on technology innovation and industry revenue. Consumers will stay loyal to some search services, but instead of sticking to one or two search providers on the Internet, Gartner expects loyalty on the mobile phone to be shared between a few search providers that have unique technologies for mobile search.
Mobile advertising in all regions is continuing to grow through the economic downturn, driven by interest from advertisers in this new opportunity and by the increased use of smartphones and the wireless Internet. Total spending on mobile advertising in 2008 was $530.2 million, which Gartner expects to will grow to $7.5 billion in 2012.
Mobile advertising makes the top 10 list because it will be an important way to monetize content on the mobile Internet, offering free applications and services to end users. The mobile channel will be used as part of larger advertising campaigns in usual mediatypes.
Source: Gartner
beevendo at a glance
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1
Precise determined locations
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2
Effective reach of target audiences
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3
Boost brand awareness
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4
Strong sales promotion
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5
Cost effectiveness - Pay Per Message
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6
Conversion rates measurement
Nobody from us really expected that each fifth approached customer would come. 
Petr Doležal
Director of Schlecker a.s.
