Launching the pilot operation in the Czech Republic
01.12.2009
The companies T-Mobile Czech Republic a.s. and beevendo launched the pilot operation for providing a new generation of marketing services based on the principle of Location Based Services using mobile technologies. The pilot operation is planned until the end of 2009.
The following companies participate in the pilot operation:TESCO Stores ČR a.s. and Schlecker a.s. The pilot operation includes testing sending advertising messages based on the customer's location. Locations in the center of Prague, Příbram and surroundings were selected for the testing operation. During an active campaign, the customers will be sent business messages in the form of text (SMS) messages containing a special promotion. Each customer who presents the received text messages at the facility can use this convenient promotion.