Expenditure on LBA will continue to increase

15.4.2011

According to the latest research of ABI Research agency location-based advertising spendings will rise to $ 1.8 billion in 2015 which means a significant increase from the $ 42.8 million invested in 2010.

The study shows that as the location-based mobile applications develop, the possibilities of their use will also improve for

marketers. For many companies, particularly for retailers, the knowledge of the location of their potential customers is an opportunity to get them to the stores and increase their sales. Once in the store, retailers have a high probability that a mere visit will be turned into the purchase.

The report also noted that the analysis of mobile consumer behavior according to the location is for marketers as important as determining the right platform for various brands. In comparison with other methods is LB advertising highly targeted and the best for a particular target group. Marketers only need time to learn to plan the LBA and optimize the best results.

Mutual exchange of information between marketers and customers when customers share their location in exchange for any advantage or best sale offered appears to be an integral and accepted part of the LBA.

beevendo at a glance

1

Precise determined locations
2

Effective reach of target audiences
3

Boost brand awareness
4

Strong sales promotion
5

Cost effectiveness - Pay Per Message
6

Conversion rates measurement

We were pleasantly surprised by the promotion of the product via mobile technologies.

Petr Doležal
Director of Schlecker a.s.